With his larger then life personality, Reco Chapple, in his tenth year as creative director of The House of Chapple, has risen to the name of fashion mogul and kicked down doors and built his small fashion empire brick by brick. Owner of Studio 423 of Chattanooga and the creative director of Atlanta based House of Chapple, this small ountry town man has not only built a clothing label, but a  brand which he always refers to as “a lifestyle”.  Studio 423 of Chattanooga, a subsidiary company under The House of Chapple’s umbrella, provides elite clients with an array of high designs from luxurious gowns to sexy swimsuits.  Most recently, Reco is enlarging The House of Chapple dynasty to include fragrances, jewelry, and even resource books aimed at helping young entrepreneurs entitled “How to Make Money in The Fashion Biz”,  which will launch this summer. 

Reco’s most recent endeavor was competing as a designer on The Fashion Show, which premiered  May 7, 2009 on Bravo Thursday nights at 10 p.m. ET/PT. He was a top four finalist of Fifteen professional designers are competing in this fashion creative competition series for a chance to have their designs sold in the retail market and win a $125,000 prize. Internationally acclaimed designer Isaac Mizrahi shares hosting duties with four-time Grammy Award-winning performer and actress Kelly Rowland. Mizrahi and Rowland will also serve as judges alongside fashion luminary and Senior Vice President of IMG Fashion, Fern Mallis. Each week the designers will be put to the test and will have to face off in two challenges the Harper's Bazaar Mini Challenge, judged by the magazine's Special Projects Director Laura Brown, and the elimination challenge.